Maria D'Amato

Maria D'Amato, the Executive Creative Director at GSD&M, is a trailblazer in experience design, integrating creatives from UX and tech backgrounds into advertising. She discusses the groundbreaking VR project for the U.S. Air Force, emphasizing collaboration and innovative thinking. Delving into the metaverse and augmented reality, she shares insights on immersive marketing experiences and how they reshape brand engagement. Maria highlights the importance of diverse teams in crafting impactful campaigns and provides practical advice for aspiring creatives to enhance their portfolios.