Marketing Made Simple #187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
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Dec 18, 2024 Dive into the intriguing ideas of guiding your customers on their journey! Learn to position yourself as the trusted guide while emphasizing empathy and authority in your messaging. Discover practical strategies to connect with your audience and enhance your marketing authenticity. The concept of crafting customer narratives becomes clearer as you explore real-life examples and exercises. By the end, you'll be equipped to make your marketing both impactful and relatable—all in just five minutes!
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Prioritize Marketing & StoryBrand
- Prioritize creating marketing, even during busy times, to achieve year-end goals.
- Focus on specific aspects of the StoryBrand framework, like the customer's wants, problems, and your role as a guide.
Customer as Hero
- The customer is the hero, not the business.
- Position yourself as their guide, offering solutions to their problems through products/services.
Empathy and Authority
- Effective guides demonstrate empathy and authority.
- Show understanding of the customer's problem and prove your ability to help them overcome it.