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6min chapter
#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
Marketing Made Simple
Positioning Yourself as the Guide in Customer Narratives
This chapter emphasizes the role of a marketer as a guide in the customer journey, framing the customer as the hero. It discusses the key traits of empathy and authority that enhance connections with customers and offers practical strategies for effective communication.
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Listen to the best highlights from the podcasts you love and dive into the full episode