Marketing Made Simple cover image

#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need

Marketing Made Simple

00:00

Positioning Yourself as the Guide in Customer Narratives

This chapter emphasizes the role of a marketer as a guide in the customer journey, framing the customer as the hero. It discusses the key traits of empathy and authority that enhance connections with customers and offers practical strategies for effective communication.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app