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3min chapter
#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
Marketing Made Simple
Empathy and Authority in Marketing: Crafting the Customer Narrative
This chapter highlights the significance of combining empathy with authority in marketing strategies. Through an example of a StoryBrand certified guide, it illustrates how to effectively share credentials while keeping the focus on the customer's experience and needs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode