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Breastfeeding Vs. Formula As Social Shift
- Breastfeeding is inherently superior to formula for infant nutrition and immunity.
- Early formula marketing reframed formula as modern and superior, shifting social norms away from breastfeeding.
Hospitals As Commercial Launchpads
- Hospitals became marketing channels when companies supplied free formula to maternity wards.
- Doctors' distribution of free formula served as an implicit medical endorsement that entrenched brand loyalty.
Designing Systems To Favor Bottle Feeding
- Formula companies paid for hospital design, staff perks, and physician grants to normalize bottle feeding.
- Those investments intentionally made breastfeeding harder and bottle-feeding easier in clinical settings.