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The Importance of Hospital Selling
In the 19 seventies, ross laboratory signed a contract with new york city hospitals, guaranteeing that each new mother who left would receive a free one day supply of simalac. The act of a doctor handing out formula was seen by a lot of patients as an explicit medical endorsement. This made hospitals into commercial platforms for private enterprise. For every hundred infants discharged on a particular formula brand, approximately 93 infants remain on that brand. Did you know that more than sevety % of families with children under 18 rely on the mother's salary in the unfortunate event of a death? You're going to want your back up plan.