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Paisa Vaisa with Anupam Gupta
All About Diamond Business with Dr. Preeti Jain of Jewels by Preeti
Sep 23, 2024
Dr. Preeti Jain, founder of Jewels by Preeti and a former medical professional, dives into the captivating realm of lab-grown diamonds. She explains how these sustainable gems are shaking up the diamond market and discusses the innovations that keep her business ahead. From the science behind diamond creation to the essential 'four Cs' of buying, Dr. Jain shares invaluable insights. Additionally, she explores the influence of marketing, including the role of social media and celebrity partnerships in today’s jewelry industry.
38:05
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Quick takeaways
- Dr. Preeti Jain's transition from medicine to jewelry entrepreneurship illustrates the importance of pursuing personal passion and creativity in business.
- The rise of lab-grown diamonds is reshaping the market by offering sustainable and cost-effective alternatives, challenging traditional diamond pricing.
Deep dives
Journey from Medicine to Diamonds
A transition from medicine to jewelry entrepreneurship is highlighted through the story of Dr. Preeti Jain, who initially pursued a medical career due to familial expectations. After completing her medical education, she discovered her dissatisfaction with the field and her true passion for creativity. Encouraged by her supportive father, who wanted her to have a secure foundation, she decided to embark on a journey in business. This newfound passion began when she designed a ring for her mother, leading to her first jewelry orders and the establishment of her brand, Jules by Preeti.
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