19min chapter

Paisa Vaisa with Anupam Gupta cover image

All About Diamond Business with Dr. Preeti Jain of Jewels by Preeti

Paisa Vaisa with Anupam Gupta

CHAPTER

The Diamond Buying Guide

This chapter provides a detailed exploration of the diamond purchasing process, focusing on the essential 'four Cs': cut, color, carat, and clarity. Listeners are guided through practical advice, pricing nuances, and distinctions between lab-grown and natural diamonds, catering to evolving consumer preferences. The chapter also highlights the importance of certification and innovative trends in jewelry design, emphasizing quality and authenticity in the market.

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