Preeti Jain

Dr. Preeti Jain, founder of Jewels by Preeti and a former medical professional, dives into the captivating realm of lab-grown diamonds. She explains how these sustainable gems are shaking up the diamond market and discusses the innovations that keep her business ahead. From the science behind diamond creation to the essential 'four Cs' of buying, Dr. Jain shares invaluable insights. Additionally, she explores the influence of marketing, including the role of social media and celebrity partnerships in today’s jewelry industry.

Preeti Jain from IATA discusses the challenges of scaling up sustainable aviation fuel production to achieve net zero emissions by 2050. She emphasizes the need for increased SAF plants, policy support, and collaboration among stakeholders. Jain sees potential in leveraging existing refinery infrastructure and expects SAF costs to decline over time. Her strategy involves feedstocks, technology, policy support, and partnerships to overcome challenges and accelerate SAF adoption.