Paisa Vaisa with Anupam Gupta cover image

All About Diamond Business with Dr. Preeti Jain of Jewels by Preeti

Paisa Vaisa with Anupam Gupta

CHAPTER

Innovative Strategies in the Diamond Industry

This chapter examines groundbreaking marketing tactics in the diamond business, including the surprising choice of a male celebrity as a showstopper for a jewelry event. It also delves into unusual customer requests and the complexities of jewelry rental, all while addressing the humorous yet challenging dynamics of celebrity relationships with jewelers.

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