Trapital

What Music's Next Growth Phase Will Look Like

Aug 26, 2024
Will Page, former chief economist at Spotify and author of 'Pivot', dives into the evolving music landscape. He discusses whether the music industry has hit 'peak oil' and the push for fairer royalty systems. Page explores the rise of glocalization, examining how languages shape artist success in diverse markets. He analyzes shifts in listening habits and the influence of streaming algorithms, while highlighting the challenge of navigating consumer behavior across generations. Expect insights on the need for representation in local music scenes, particularly in Australia.
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