Welcome to the Music Business Worldwide podcast supported by Voly Music.On this podcast, one of the industry's sharpest minds, Will Page, joins MBW founder Tim Ingham to cover a range of topics including pricing, streaming, royalties – and why the global industry is more local than ever.Page is the ex-Chief Economist of both Spotify and UK collection society PRS For Music. These days he’s a consultant and the author of the book Tarzan Economics (aka Pivot), which presents compelling principles for business owners facing uncertain and disruptive times.Will is also the co-author of a new paper published by the London School of Economics and Political Science that focuses on what he calls ‘Glocalisation’ of music. In other words, music has never been more global as an industry, yet when you dig into the most popular tracks in individual markets, they have a decidedly local feel.

Will Page, former chief economist at Spotify and author of the global music copyright report, dives into the multifaceted value of music, now at $45.5 billion. He discusses the influence of glocalization on music markets from Colombia to Brazil, the growth of vinyl, and the disparity in streaming revenue across regions. Will also highlights the importance of better measuring emerging markets and explores the challenges faced by non-American artists, emphasizing the need for innovative strategies in the evolving music landscape.

Will Page, former chief economist at Spotify and author of 'Pivot', dives into the evolving music landscape. He discusses whether the music industry has hit 'peak oil' and the push for fairer royalty systems. Page explores the rise of glocalization, examining how languages shape artist success in diverse markets. He analyzes shifts in listening habits and the influence of streaming algorithms, while highlighting the challenge of navigating consumer behavior across generations. Expect insights on the need for representation in local music scenes, particularly in Australia.