What Music's Next Growth Phase Will Look Like
Trapital
Shifts in the Music Landscape
This chapter analyzes the current transformations in the music industry, particularly the impact of streaming services and local artist dominance. It contrasts the successes of platforms like Spotify with those of struggling competitors, while exploring how market saturation affects demographics and revenue distribution. Additionally, it delves into localization trends, emphasizing how artists in countries like Denmark and Brazil are making strategic choices to connect with audiences in their native languages.
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