The WARC Podcast The CMO as a winning coach
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Apr 24, 2025 Kate Price and Marisa Mulvihill from Prophet share their insights on integrating brand and performance marketing for growth. They discuss the importance of collaboration, likening marketing strategies to a cohesive sports team. The duo underscores how CMOs can act as coaches, balancing short-term and long-term goals. They advocate for embracing failure as a learning opportunity and stress the need for clear communication within teams to achieve effective results. Their conversation is packed with practical strategies for enhancing marketing effectiveness.
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Brand x Performance Multiplier
- Brand and performance must multiply, not just add, for marketing success.
- Integration drives growth beyond separated brand or technical performance marketing.
Silos Block Integration
- Organizational, agency, and measurement silos fragment brand and performance marketing.
- Operational integration is essential to make brand and performance work effectively together.
Balance Short and Long Term
- Balance short-term wins with long-term brand investment simultaneously.
- Use data-backed arguments to gain C-suite confidence for integrated marketing strategies.