The WARC Podcast cover image

The WARC Podcast

The CMO as a winning coach

Apr 24, 2025
Kate Price and Marisa Mulvihill from Prophet share their insights on integrating brand and performance marketing for growth. They discuss the importance of collaboration, likening marketing strategies to a cohesive sports team. The duo underscores how CMOs can act as coaches, balancing short-term and long-term goals. They advocate for embracing failure as a learning opportunity and stress the need for clear communication within teams to achieve effective results. Their conversation is packed with practical strategies for enhancing marketing effectiveness.
33:01
Creator website

Episode guests

Marisa Mulvihill
Kate Price

Podcast summary created with Snipd AI

Quick takeaways

  • Integrating brand and performance marketing strategies is essential for driving substantial growth and avoiding missed opportunities.
  • Successful CMOs promote collaboration across teams to balance immediate performance needs with long-term brand development objectives.

Deep dives

The Importance of Integrated Marketing

Marketers must recognize the need to integrate brand and performance strategies to enhance growth. Treating these components as separate often leads to missed opportunities and ineffective results. Successful organizations effectively connect brand efforts with performance marketing, demonstrating that collaboration drives substantial growth. This integrated approach moves beyond coexistence and fosters a unified strategy that capitalizes on the strengths of both areas.

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