The CMO as a winning coach
The WARC Podcast
00:00
Bridging Brand and Performance Marketing
This chapter emphasizes the crucial integration of brand and performance marketing teams to overcome challenges posed by organizational silos and differing agency models. The speakers advocate for a collaborative approach, stressing the role of the CMO as a coach who fosters relationships and balances short-term and long-term objectives through effective measurement and communication strategies. By exploring the complexities of the consumer journey and media optimization, the chapter underscores the need for a unified marketing strategy that enhances overall performance.
Transcript
Play full episode
