Kate Price

Kate Price and Marisa Mulvihill from Prophet share their insights on integrating brand and performance marketing for growth. They discuss the importance of collaboration, likening marketing strategies to a cohesive sports team. The duo underscores how CMOs can act as coaches, balancing short-term and long-term goals. They advocate for embracing failure as a learning opportunity and stress the need for clear communication within teams to achieve effective results. Their conversation is packed with practical strategies for enhancing marketing effectiveness.