The Beef Podcast Show

M.Sc. Kara Smith: Branding in Beef Market | Ep. 45

Oct 4, 2023

Guest Kara Smith, known for boldly redefining the beef business, discusses founding Colorado Craft Beef, the challenges of traditional industry, marketing strategies, and meat quality. She also emphasizes the importance of customer empowerment, adapting to market changes, and setting up the ranch for future generations.

39:46

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Episode guests

Kara Smith

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Quick takeaways

Colorado Craft Beef focused on letting customers be the heroes of their own story, providing an outstanding beef product that enhances their lives.

Colorado Craft Beef challenged traditional practices in the beef industry and incorporated business and marketing strategies to create a successful branded beef business.

Deep dives

Building a Brand That Puts Customers First

Colorado Craft Beef was founded with the mindset of letting customers be the hero of their own story. The co-founders wanted to provide an outstanding beef product that enhances customers' lives. They focused on building the brand and investing in the business side before selling any beef. The COVID-19 pandemic brought a shift in consumer buying habits, leading to increased demand for direct-to-consumer beef. Colorado Craft Beef capitalized on this trend, and their partnership with like-minded businesses and influencers helped them penetrate the market and establish themselves as a premium brand.

Starting a Branded Beef Company and Engaging with Consumers

03:46

A Shift in Beef Sales and the Importance of Collaboration

02:32

Introduction

2min

From Beef Industry to Colorado Craft Beef

6min

Time-saving product and evolving business models in the beef market

2min

The Impact of COVID-19 on the Beef Market

13min

Audiences and Preferences in the Beef Market

11min

Analytical Services for Assessing Microtoxin Contamination and Wrap-up Questions

2min

Favorite Resources, Grit, and Business Promotion

4min

Responding to the call of the beef industry, our guest, Kara Smith, has ventured into new territories, leaving no stone unturned and boldly redefining what it means to be involved in the beef business from production to retail marketing. In this episode, Kara provides an in-depth insight into her journey, founding Colorado Craft Beef and inspiring an unconventional and trail-blazing trajectory in this livestock industry. She also shares the journey of tweaking strategies motivated by client needs and teaching the concept of "succeeding unconventionally" within their workspace.

“Let's let our customers be the heroes of the story. We're the guide. So let's figure out how our customers can be the heroes, and how we can provide them with an outstanding beef product that helps them live their lives to the fullest.” - Kara Smith

What you’ll learn: