Kara Smith
Ventured into new territories and boldly redefined what it means to be involved in the beef business from production to retail marketing.
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Oct 4, 2023 • 40min
M.Sc. Kara Smith: Branding in Beef Market | Ep. 45
Guest Kara Smith, known for boldly redefining the beef business, discusses founding Colorado Craft Beef, the challenges of traditional industry, marketing strategies, and meat quality. She also emphasizes the importance of customer empowerment, adapting to market changes, and setting up the ranch for future generations.
