Women at Work What We Can Learn from Taylor Swift
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May 19, 2025 In this engaging discussion, Caitlin Amarin, a dedicated HBR Swiftie, shares her journey to fandom influenced by her mother. The conversation dives into Taylor Swift's strategic brilliance in brand management and music release, her empowering role across generations, and the importance of resilience in the face of challenges. They explore how Swift’s unique approach redefined success in the music industry and created deep connections among fans, all while highlighting valuable leadership lessons that resonate in both personal and professional spheres.
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Early Taylor Swift Fandom Story
- Caitlin Amarin first heard Taylor Swift in fifth grade via the Jonas Brothers 3D concert movie.
- Her mom supported her with albums during bullying times, bonding over songs like "The Best Day".
Family Leads to Taylor Discovery
- Susan Francis disliked country music until her niece’s love for Taylor Swift introduced it at home.
- Her kids then actively requested Taylor Swift songs, opening a new family music experience.
Daughter Sparks Taylor Interest
- Courtney Cashman’s daughter first asked about Taylor Swift after hearing her on the radio.
- Courtney began listening more closely to full albums and growing as a fan through her daughter’s interest.
