In this engaging discussion, Caitlin Amarin, a dedicated HBR Swiftie, shares her journey to fandom influenced by her mother. The conversation dives into Taylor Swift's strategic brilliance in brand management and music release, her empowering role across generations, and the importance of resilience in the face of challenges. They explore how Swift’s unique approach redefined success in the music industry and created deep connections among fans, all while highlighting valuable leadership lessons that resonate in both personal and professional spheres.
