The Game with Alex Hormozi Helping Real Business Owners Get More Customers Live | Ep 957
149 snips
Oct 23, 2025 Guest
Corey (HVAC / duct cleaning business owner)
Guest
Mortgage broker (airline & military pilot niche)
On this episode, a mortgage broker who specializes in VA loans for airline and military pilots discusses the intricacies of scaling marketing efforts and navigating lead generation challenges. Alex Hormozi advises him to pivot from realtor referrals to targeting pilot communities with customized content. Corey, an HVAC business owner, shares his struggles with technician recruitment and the need for high-volume local hiring. Alex suggests creating a structured recruitment process and emphasizes the importance of testimonials to boost agency credibility.
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Episode notes
Shortcut Growth With First 10 Free Customers
- Get 10 paying customers faster by first getting 10 free customers and converting them using testimonials.
- Use those testimonials to accelerate acquiring the next paying customers and scale offers quickly.
Workshop Attendee Scaled To Almost $900K
- A mortgage broker attended Alex's workshop and since then reported nearly $900,000 in total revenue growth.
- The result illustrated that a $5k–$6k training ticket produced substantial business impact for that attendee.
Niche: Use Content, Ads And A Community
- If you're niche (pilots), prioritize organic content plus targeted ads over generic realtor affiliates.
- Build a pilot-focused community to nurture leads and generate referrals from deeply relevant members.
