Mortgage broker (airline & military pilot niche)

On this episode, a mortgage broker who specializes in VA loans for airline and military pilots discusses the intricacies of scaling marketing efforts and navigating lead generation challenges. Alex Hormozi advises him to pivot from realtor referrals to targeting pilot communities with customized content. Corey, an HVAC business owner, shares his struggles with technician recruitment and the need for high-volume local hiring. Alex suggests creating a structured recruitment process and emphasizes the importance of testimonials to boost agency credibility.