Harnessing Data Governance to Boost Marketing Efficiency

Kasper Bosan-Rasmussen, Founder and CEO of Acutics, shares his expertise in data governance and marketing efficiency. He discusses how robust data governance can transform marketing data into growth by overcoming common challenges. Kasper emphasizes the importance of a standardized data language for cohesive teamwork and effective decision-making. He also highlights how Acutics' tools help ensure data quality and compliance, ultimately boosting marketing performance. Practical steps for fostering organizational success are peppered throughout the conversation.