Lights On Data Show
Harnessing Data Governance to Boost Marketing Efficiency
Dec 13, 2024
Kasper Bosan-Rasmussen, Founder and CEO of Acutics, shares his expertise in data governance and marketing efficiency. He discusses how robust data governance can transform marketing data into growth by overcoming common challenges. Kasper emphasizes the importance of a standardized data language for cohesive teamwork and effective decision-making. He also highlights how Acutics' tools help ensure data quality and compliance, ultimately boosting marketing performance. Practical steps for fostering organizational success are peppered throughout the conversation.
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Quick takeaways
- Establishing a unified global naming convention for data fosters collaboration across teams, preventing inconsistencies and enhancing data-driven decisions.
- Continuous investment in data quality and governance is crucial for organizations to maintain reliability and achieve better business outcomes.
Deep dives
The Importance of a Shared Data Language
Establishing a global naming convention for data is essential for marketing organizations to function effectively. When teams lack a unified data language, they tend to operate in silos, which can lead to inconsistencies and miscommunication regarding data definitions. For instance, the term ‘video view’ could mean one thing on Facebook and another on YouTube, creating confusion during analytics discussions. A shared data language promotes collaboration and ensures that all departments are making data-driven decisions based on a common understanding, ultimately increasing the reliability of their data.
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