Harnessing Data Governance to Boost Marketing Efficiency
Lights On Data Show
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Unlocking Marketing Growth Through Data Governance
This chapter explores the essential role of data governance and quality in driving business growth within marketing. It highlights challenges faced by marketing leaders in demonstrating value due to poor data quality and stresses the need for continuous investment in data practices. The discussion encompasses the importance of consistency and collaboration in data management, emphasizing strategies for effective decision-making and campaign alignment.
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