Harnessing Data Governance to Boost Marketing Efficiency
Lights On Data Show
Enhancing Data Governance with Consistency and Technology
This chapter explores the importance of consistent data governance aligned with business objectives, highlighting the role of Acutics in standardizing processes and integrating metadata. The discussion emphasizes building trust in data, ensuring compliance, and optimizing marketing efficiency through continuous validation of data points.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
