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10min chapter
Harnessing Data Governance to Boost Marketing Efficiency
Lights On Data Show
The Importance of Data Governance in Marketing
This chapter explores the critical role of data governance in enhancing marketing efficiency and leveraging AI technologies. It highlights the need for quality data, cross-department collaboration, and incremental approaches to successfully implement data-driven projects.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode