Industry Relations What to do about Zombies
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Feb 12, 2025 The debate rages on about the necessity of NAR's fight for survival. Bold real estate leaders like Michelle Harrington are advocating for authenticity over corporate jargon. With a recent settlement of $10.5 million, smaller brokerages feel the pressure of rising legal challenges. The discussion contrasts engaged 'super members' with the disengaged 'zombie members', emphasizing the need for genuine connections. Should NAR have surrendered years ago to avoid these issues? It's a thought-provoking examination of the industry's current landscape.
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Harrington's Criticism
- Michelle Harrington, First Team CEO, criticized NAR's settlement, calling it "bullshit".
- She expressed frustration over the exclusion of independent brokerages like hers from the $2 billion club.
Authenticity in Leadership
- Real estate leaders should abandon corporate speak and embrace authentic communication.
- Authenticity builds trust and resonates better with audiences.
Settlements and Cost Avoidance
- First Team and Seven Gables, both Southern California brokerages, settled in the Kiel lawsuit despite California's exemption from realtor requirements for MLS access.
- This suggests that the settlement was driven by cost avoidance rather than legal vulnerability.