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16min chapter
What to do about Zombies
Industry Relations
Engaging Super Members vs. Zombie Members
This chapter explores the contrast between engaged 'super members' and disengaged 'zombie members' within professional organizations, particularly in the realm of real estate associations. It highlights the consequences of prioritizing financial gain over member engagement and the missed opportunities for reform that could address these challenges. The discussion underscores the importance of redefining value propositions and ethical standards to maintain effective and committed membership.
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Discover
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