13min chapter

Industry Relations cover image

What to do about Zombies

Industry Relations

CHAPTER

Authenticity in Real Estate Leadership

This chapter explores the impact of the NAR settlement on independent real estate organizations and voices industry leaders' frustrations with its selectivity. The speakers advocate for authentic communication over corporate jargon, emphasizing the importance of relatable dialogue in leadership roles. They discuss how genuine interactions can build trust between agents and clients, reflecting on the necessity for modern media training that fosters honesty in today's evolving media landscape.

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