223: How to Write a Book in Just 6 Weeks with Guest Paul McManus
Sep 17, 2024
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Join Paul McManus, a seasoned expert on overcoming writing challenges, as he reveals how to write a book in just six weeks! He tackles common fears, discusses how authorship transforms financial advisory marketing, and explores the role of writing for keynote speakers. Paul also emphasizes the importance of accountability and leveraging AI tools in the writing process. With practical strategies, he motivates aspiring authors to push past procrastination and share their stories with the world.
Aspiring authors often hesitate due to common fears, but a structured six-week approach can simplify the book writing process.
Being a published author significantly boosts credibility and authority for financial advisors, attracting clients more effectively than traditional qualifications.
The 'Short Book Formula' advocates for concise writing, creating impactful books of around 12,000 to 15,000 words that engage readers efficiently.
Deep dives
Overcoming the Barriers to Writing a Book
Many aspiring authors hesitate to start writing a book due to common fears such as thinking it will be too difficult, feeling unqualified, or doubting their writing abilities. However, these fears can be alleviated with a structured approach that makes the process more manageable. The podcast discusses how a guest, Paul McManus, offers a specific six-week blueprint designed to help individuals write a book efficiently and effectively. By reframing the process and providing support, potential authors can transform their dreams of becoming published authors into reality.
The Authority of Being an Author
Writing a book significantly enhances an individual's authority and credibility in their field, particularly for financial advisors looking to attract clients. The podcast emphasizes that being an author can elevate perceived expertise, often more so than traditional qualifications like a PhD. By positioning oneself as an author, advisors can increase their business opportunities and shorten the sales cycle, making it easier for prospects to choose them over competitors. This powerful positioning tool can lead to more prospects coming to the advisor, rather than the advisor having to chase after them.
Finding Your Unique Voice and Topic
Many professionals worry that everything worth saying has already been said, which can lead to writer's block. However, the podcast addresses this concern by explaining the importance of writing from a personal perspective and connecting with a specific audience, such as high-net-worth clients. By focusing on providing unique insights and sharing personal experiences, writers can differentiate themselves in a crowded market. This approach allows aspiring authors to see the value they can bring to their readers and helps them overcome feelings of imposter syndrome.
The Short Book Formula for Efficiency
The podcast introduces the concept of the 'Short Book Formula,' which guides authors to create concise, impactful books that can be read in about 60 to 90 minutes. This efficient method not only makes the writing process less daunting but also ensures that the final product is engaging for readers. By limiting the book's word count to around 12,000 to 15,000 words, the formula encourages authors to focus on clarity and purpose in their writing. This makes the book more accessible and effective in conveying key messages while still establishing the author's authority.
Leveraging Your Book for Business Growth
Once the book is completed, it can serve as a versatile tool for marketing and client engagement. The podcast discusses various tactics for utilizing the book effectively, such as distributing copies to clients, utilizing it as a lead generation tool, and incorporating it into speaking engagements. It emphasizes the importance of informing existing clients and networks about the book, creating a sense of investment and shared excitement. By effectively marketing the book, advisors can enhance their reputation, attract new clients, and create a lasting impact in their field.
Have you ever dreamed of writing a book, but found yourself held back by thoughts like:
“It sounds too hard.”
“I don’t know what I’d write about that hasn’t been done before.”
“I’m not really good at writing.”
“I don’t even know where to start—or who has the time?”
You’re not alone in this. Many of us have the aspiration to write a book but get stuck at the starting line. The good news is that you can overcome these hurdles, and we’re here to help you do just that.
In our latest podcast episode, we’re thrilled to have Paul McManus, a seasoned expert in book writing, join us. Paul is here to demystify the process and show us how to write a book in just 6 weeks!
Imagine the possibilities of having a book that serves as your ultimate marketing tool, enhances your authority, and supports your prospecting efforts. No more excuses—if writing a book has been on your heart, this episode is your chance to make it happen.
Tune in and discover how to turn your book idea into a reality faster and more easily than you ever imagined.