The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

223: How to Write a Book in Just 6 Weeks with Guest Paul McManus

The Efficient Advisor: Tactical Business Advice for Financial Planners

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The Power of Authorship in Keynote Speaking

This chapter emphasizes the crucial role of writing a book for keynote speakers, showcasing how it enhances credibility and opens up new opportunities despite challenges like imposter syndrome. The conversation includes strategies for financial advisors to maximize their book's visibility and leverage relationships, particularly with CPAs, to expand their client base. Ultimately, the speakers highlight the enduring impact of a published book as a marketing tool that streamlines public speaking efforts.

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