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11min chapter
223: How to Write a Book in Just 6 Weeks with Guest Paul McManus
The Efficient Advisor: Tactical Business Advice for Financial Planners
The Power of Authorship in Keynote Speaking
This chapter emphasizes the crucial role of writing a book for keynote speakers, showcasing how it enhances credibility and opens up new opportunities despite challenges like imposter syndrome. The conversation includes strategies for financial advisors to maximize their book's visibility and leverage relationships, particularly with CPAs, to expand their client base. Ultimately, the speakers highlight the enduring impact of a published book as a marketing tool that streamlines public speaking efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode