20min chapter

The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

223: How to Write a Book in Just 6 Weeks with Guest Paul McManus

The Efficient Advisor: Tactical Business Advice for Financial Planners

CHAPTER

Transforming Financial Advisory Through Authorship

This chapter explores the impact of writing a book on financial advisors' marketing strategies and credibility. It highlights the challenges and benefits of authorship while introducing a concise writing approach to effectively position advisors in their niche market. The speaker emphasizes a structured method to craft a book in six weeks, tailored towards attracting the ideal client and leveraging the book for enhanced professional relationships.

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