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Run the Numbers

“What’s in It for Me?” The Art of Storytelling in an IPO - with Monday.com CFO Eliran Glazer

Jan 27, 2025
Eliran Glazer, CFO of Monday.com and a key player in its upcoming IPO, shares his insights on the importance of storytelling in corporate finance. He discusses the unique culture of the Israeli tech scene and how military service shapes entrepreneurial skills. Eliran delves into the challenges and strategies involved in navigating IPO preparations, emphasizing authenticity and tailored messaging to attract investors. He also highlights lessons learned on resilience and adapting to high-pressure situations, making the case for robust storytelling in leadership.
57:33

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Eliran Glazer emphasizes that effective storytelling is crucial for CFOs to connect and differentiate their companies during IPO preparations.
  • The Israeli tech scene's unique blend of military service and innovation fosters a resilient culture of problem-solving and entrepreneurship.

Deep dives

The Journey to IPO

Joining Monday.com just months before its IPO presented a unique challenge, requiring rapid immersion into the company's operations and investor relations. The speaker recalls how they were suddenly thrust into the development of the IPO narrative, feeling like they were 'drinking from a fire hose' in terms of information. Key to the experience was the understanding that effective storytelling was vital for connecting with investors and analysts during the whirlwind prep. The speaker emphasizes that preparing for the IPO involved balancing the inherent pressures of the situation with the need to create an authentic narrative that resonated with potential investors.

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