Eliran Glazer is the CFO of Monday.com. He joined the company just four months before its IPO. As a big believer in the art of storytelling, in this episode, Eliran explains how to be a great storyteller while weaving it into the story of Monday.com’s IPO. The conversation also delves into the unique aspects of the Israeli tech scene, the impact of military service on entrepreneurship, and the importance of resilience and adaptability in leadership. Eliran highlights the evolution of Monday.com's narrative, the strategic use of benchmarks, the importance of authenticity, tips for talking about your competition, and the pillars of a good story to help CFO’s supercharge their skillsets.

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SPONSORS:

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Brex offers the world's smartest corporate card on a full-stack global platform that is everything CFOs need to manage their finances on an elite level. Plus they offer modern banking and treasury as well as intuitive expenses and accounting automation, bill pay, and travel. Brex makes it easy to control spend before it happens, automate annoying tasks, and optimize your finances. Find out how Brex can help you make every dollar count at brex.com/metrics.

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TIMESTAMPS:

(00:00) Preview and Intro

(01:53) Sponsor – Tropic | Vanta

(04:22) The Story Behind Monday.com’s Name

(09:25) What Makes Israel’s Tech Scene So Unique

(14:30) How Being an Expat in the USA Shaped Eliran as a CFO

(16:56) Sponsor – RightRev | Brex | Planful

(20:36) Managing the IPO Four Months After Joining Monday.com

(25:02) Differentiating Your Company Through Storytelling

(27:14) The Importance of Authenticity

(31:03) Avoiding “Robot Mode” When You Repeat Your Company’s Story

(32:43) The Pillars of a Good Story

(35:42) How the Story Changed Throughout the Process

(38:25) Being Bold in Your Storytelling

(40:39) Using Benchmarks to Support Your Valuation

(44:38) Tips for Talking About Competition

(46:34) How Monday.com’s Story Is Evolving Post-IPO

(51:04) Long-Ass Lightning Round: A Mistake Eliran Made

(52:27) Advice to Younger Self

(53:39) Finance Software Stack

(55:03) Craziest Expense Story