The Skinny Confidential Him & Her Podcast

Donald Miller On How To Communicate Effectively, Why Brands Fail, & Secrets To Marketing Anything

23 snips
Feb 24, 2025
Donald Miller, CEO of StoryBrand, shares his expertise in branding through storytelling. He delves into the importance of clearly communicating the problems a brand solves and how effective storytelling can elevate businesses. Miller explains the StoryBrand framework and the hero's journey in narratives. He discusses the psychological dangers of victim mentality in leadership and the transformative role of AI in enhancing brand messaging. The conversation also highlights innovative business pivots and the significance of creativity in branding.
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ADVICE

Focus on Problem-Solving

  • Identify a problem you solve and become known for it.
  • Communicate this problem and your solution clearly and endlessly.
ANECDOTE

The Two Chefs

  • Donald Miller gives an example of two at-home chefs.
  • One focuses on their skills, the other on solving the problem of families not eating together.
ANECDOTE

Winning Betsy

  • Donald Miller shares a story about winning over his wife.
  • He positioned himself as the solution to her feeling uncared for by her then-boyfriend.
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