Entrepreneurs on Fire How College Sophomores Turned $20, a Cellphone and a Dream Into a Cookie Company with Tiffany and Leon Chen: An EOFire Classic from 2022
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Oct 10, 2025 Tiffany Chen and Leon Chen, co-founders of Tiff's Treats, share their journey from a college apartment to a tech-driven cookie empire. It all began when Tiffany accidentally stood Leon up on a date, leading her to deliver cookies as an apology. They discuss the importance of building a business before seeking capital and share insights on hiring tech talent. Tiffany highlights the five core values shaping their brand, while Leon emphasizes their commitment to charitable giving. Their candid reflections aim to inspire aspiring entrepreneurs to embrace their journey with confidence.
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The Accidental Cookie Spark
- Tiffany stood Leon up and baked cookies as an apology, sparking the delivery idea.
- They launched warm cookie delivery from a college apartment two weeks later.
Custom Tech Became Core Differentiator
- They built proprietary software because off-the-shelf tools didn't support on-demand, gifting and scheduling needs.
- Owning technology became core to the customer experience and scalability of the brand.
Persist Until You Find The Right Tech Partner
- Vet developers and persist through hiring failures; find committed technical partners who will deliver.
- Consider hiring someone who can build alongside you even if they start it as a side project.
