Leon Chen

Co-founder of Tiff's Treats who helped scale the business and its custom technology platform, and participated in fundraising and operational growth over decades.

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Oct 10, 2025 • 27min

How College Sophomores Turned $20, a Cellphone and a Dream Into a Cookie Company with Tiffany and Leon Chen: An EOFire Classic from 2022

Tiffany Chen and Leon Chen, co-founders of Tiff's Treats, share their journey from a college apartment to a tech-driven cookie empire. It all began when Tiffany accidentally stood Leon up on a date, leading her to deliver cookies as an apology. They discuss the importance of building a business before seeking capital and share insights on hiring tech talent. Tiffany highlights the five core values shaping their brand, while Leon emphasizes their commitment to charitable giving. Their candid reflections aim to inspire aspiring entrepreneurs to embrace their journey with confidence.

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