The Healthtech Marketing Show
What's Been Going On With AI and Marketing?
Aug 13, 2024
Casey Meehan, an AI expert, introduces the innovative IPO (Input, Process, Output) framework for marketing. He emphasizes a 90-day sprint approach to effectively implement AI in organizations. The conversation reveals cutting-edge tools like Notebook LM and Claude 3.5 Sonnet and their transformative impact on marketing strategies. Adam shares insights on the challenges posed by AI-generated content on website traffic and the significance of AI-powered search tools like Perplexity. Practical advice on adapting to an AI-driven landscape is highlighted throughout the discussion.
42:40
Episode guests
AI Summary
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Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Casey Meehan emphasizes the importance of the IPO framework and the 90-day sprint approach to effectively integrate AI into marketing strategies.
- The rise of AI-generated content is impacting SEO significantly, requiring marketers to adapt their strategies for maintaining visibility in search results.
Deep dives
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