Casey Meehan

Casey Meehan, an AI consulting powerhouse, discusses how agencies can become thought leaders and subject matter experts for their clients using AI tools. They explore the shift from traditional marketing to AI consulting, including AI-generated videos, cap cut tool, and creating long-form content. They also explain the process of using AI tools to generate and fact-check thought leadership blog posts, emphasizing the importance of credibility through third-party citations and expert promotion.

Casey Meehan, an AI expert, introduces the innovative IPO (Input, Process, Output) framework for marketing. He emphasizes a 90-day sprint approach to effectively implement AI in organizations. The conversation reveals cutting-edge tools like Notebook LM and Claude 3.5 Sonnet and their transformative impact on marketing strategies. Adam shares insights on the challenges posed by AI-generated content on website traffic and the significance of AI-powered search tools like Perplexity. Practical advice on adapting to an AI-driven landscape is highlighted throughout the discussion.