EP 432:Helping agencies become AI consulting powerhouses with Casey Meehan

Jan 15, 2024

Casey Meehan, an AI consulting powerhouse, discusses how agencies can become thought leaders and subject matter experts for their clients using AI tools. They explore the shift from traditional marketing to AI consulting, including AI-generated videos, cap cut tool, and creating long-form content. They also explain the process of using AI tools to generate and fact-check thought leadership blog posts, emphasizing the importance of credibility through third-party citations and expert promotion.

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ANECDOTE

From Content Shop To AI Consulting

Casey Meehan pivoted his niche long-form content agency toward AI consulting after seeing GPT advancements.
He wound down new writing engagements and redirected effort into coaching, research, and experiments.

ANECDOTE

Team Split: Excitement Versus Fear

Some team members eagerly embraced AI while others feared job loss; Casey saw the split firsthand.
He admitted his own fear but chose to engage the technology instead of ignoring it.

ADVICE

Use A 'Team Of Experts' Prompt

Use a 'team of experts' prompt: ask the model to role-play named specialists to produce nuanced recommendations.
Treat the model like a set of focused interns and query each expert for targeted perspectives.

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This year, agencies are in for many industry changes — and fast. We’ve been scratching the surface a little with AI ever since ChatGPT first dropped, but even since then, everything has changed drastically. To start the year, we’re shifting our focus to learning how agencies can use AI tools to become AI consulting powerhouses.

Many agency owners and employees have been learning how to integrate AI tools into their day-to-day over the past year or so, from writing, planning, research, and more. Now, it’s time to take it to the next level (and to our clients).

This week, Casey Meehan shows us how agencies can become thought leaders and subject matter experts for their clients using AI tools. Over his time as an agency leader, he has shifted from traditional marketing and PR work to creating content repurposed for AI consulting to teach clients how to harness the power of AI and create personalized content for their audience.

Although there’s something new in the AI market each day, it’s an exciting time to take advantage and lead the movement toward becoming thought leaders and experts for our clients through AI consulting work.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

Making the shift from traditional marketing and PR to AI consulting work and content creation
The cornerstone and cobblestone approach to content creation
The new look of agency staffing with AI tools
Using AI to make the agency function better internally
Bringing personalized results into the sales process with “Just in Time Content”
The different modalities of AI chatbots and their unique skills
Publishing and promoting content through cited subject matter experts
Where agency leaders should be setting their sights on AI tools