EP 432:Helping agencies become AI consulting powerhouses with Casey Meehan
Jan 15, 2024
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Casey Meehan, an AI consulting powerhouse, discusses how agencies can become thought leaders and subject matter experts for their clients using AI tools. They explore the shift from traditional marketing to AI consulting, including AI-generated videos, cap cut tool, and creating long-form content. They also explain the process of using AI tools to generate and fact-check thought leadership blog posts, emphasizing the importance of credibility through third-party citations and expert promotion.
Casey Meehan shows how agencies can become thought leaders by using AI tools for personalized content creation.
Casey outlines a step-by-step process for creating high-quality thought leadership blog posts using AI and incorporating citations for credibility.
Deep dives
Using AI to Automate and Improve Agency Processes
Casey Mihan successfully owned a content agency for 15 years before pivoting to help agencies harness the power of AI. He now consults with agencies and works on automating and improving various processes. His approach involves using AI as a decision-making tool, automating content creation and sales enablement, and improving client deliverables. Casey also emphasizes the importance of incorporating citations and third-party research into thought leadership blog posts to build credibility and foster relationships with subject matter experts. He shares his experiences, expertise, and ongoing learning through his YouTube channel 'Blazing Zebra' and offers coaching sessions. Casey's focus is on the future, particularly on the potential of custom GPTs (Generative Pre-trained Transformers) in providing tailored AI solutions for agencies.
The Process of Creating Thought Leadership Blog Posts with AI
Casey outlines a step-by-step process for creating long-form thought leadership blog posts with AI. The process involves obtaining a transcript from interviews or YouTube videos, using the transcript to generate an initial draft using anthropics cloud, checking the draft for accuracy and adding citations using perplexity AI, conducting additional research to enhance the article's impact, and finalizing the draft with the added citations. This approach allows agencies to create high-quality, evidence-based blog posts that resonate with audiences and gain the attention of subject matter experts. Casey also shares his expertise and research through his YouTube channel 'Blazing Zebra' and offers coaching sessions to help agencies implement AI effectively.
Exploring the Future of AI in Agencies
Looking ahead, Casey believes that custom GPTs will play a significant role in the future of AI for agencies. He discusses OpenAI's recent announcement regarding custom GPTs and the potential they offer for customization and monetization. Casey sees these custom models as a means of digitizing expertise and embedding AI into various aspects of agencies' business processes. He envisions agencies restructuring relationships with experts, ensuring they are compensated fairly for their expertise, and using AI to analyze and optimize operations based on the traction framework. Casey emphasizes the need for agencies to embrace AI and feel excited about the possibilities it offers, rather than being overwhelmed by the changes it brings.
Connect with Casey Mihan
To learn more about Casey's insights and research on AI for agencies, visit his YouTube channel 'Blazing Zebra' where he shares valuable content and tutorials. Additionally, Casey offers coaching sessions and can be reached via LinkedIn for further discussions and collaborations. Stay ahead in the realm of AI and discover how it can transform your agency's processes and capabilities.
This year, agencies are in for many industry changes — and fast. We’ve been scratching the surface a little with AI ever since ChatGPT first dropped, but even since then, everything has changed drastically. To start the year, we’re shifting our focus to learning how agencies can use AI tools to become AI consulting powerhouses.
Many agency owners and employees have been learning how to integrate AI tools into their day-to-day over the past year or so, from writing, planning, research, and more. Now, it’s time to take it to the next level (and to our clients).
This week, Casey Meehan shows us how agencies can become thought leaders and subject matter experts for their clients using AI tools. Over his time as an agency leader, he has shifted from traditional marketing and PR work to creating content repurposed for AI consulting to teach clients how to harness the power of AI and create personalized content for their audience.
Although there’s something new in the AI market each day, it’s an exciting time to take advantage and lead the movement toward becoming thought leaders and experts for our clients through AI consulting work.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
Making the shift from traditional marketing and PR to AI consulting work and content creation
The cornerstone and cobblestone approach to content creation
The new look of agency staffing with AI tools
Using AI to make the agency function better internally
Bringing personalized results into the sales process with “Just in Time Content”
The different modalities of AI chatbots and their unique skills
Publishing and promoting content through cited subject matter experts
Where agency leaders should be setting their sights on AI tools
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