Harnessing AI in Marketing Strategies

How can marketers leverage the latest AI developments, tools, and strategies to reshape their approach to healthtech marketing? AI expert ⁠Casey Meehan offers practical advice on continuously pushing the boundaries of AI tool capabilities while maintaining the human touch in marketing efforts.

Episode Highlights:

• Casey introduces his IPO (Input, Process, Output) framework
• The 90-day sprint approach to adopt AI effectively.
• Insights into cutting-edge tools like Notebook LM and Claude 3.5 Sonnet
• Is AI-generated content harming SEO and website traffic?
• Strategies for maintaining visibility in an increasingly AI-dominated search landscape
• Best practices for balancing AI usage with human input in content creation
• the growing importance of AI-powered search tools like Perplexity and strategies for making content citable by these new platforms.
• Tips for leveraging AI in personal projects to build skills applicable to work

Health Launchpad has covered this topic extensively. Check out the AI Resource Center.