How can marketers leverage the latest AI developments, tools, and strategies to reshape their approach to healthtech marketing? AI expert Casey Meehan offers practical advice on continuously pushing the boundaries of AI tool capabilities while maintaining the human touch in marketing efforts.
Episode Highlights:
- Casey introduces his IPO (Input, Process, Output) framework
- The 90-day sprint approach to adopt AI effectively.
- Insights into cutting-edge tools like Notebook LM and Claude 3.5 Sonnet
- Is AI-generated content harming SEO and website traffic?
- Strategies for maintaining visibility in an increasingly AI-dominated search landscape
- Best practices for balancing AI usage with human input in content creation
- the growing importance of AI-powered search tools like Perplexity and strategies for making content citable by these new platforms.
- Tips for leveraging AI in personal projects to build skills applicable to work
Health Launchpad has covered this topic extensively. Check out the AI Resource Center.
