The Analytics Power Hour

#218: Delivering Value by Listening for Problems with Matty Wishnow

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May 2, 2023
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INSIGHT

Growth Hacking Often Skips Real Problems

  • Growth hacking often skips deeply understanding the actual problems to solve.
  • This leads to a broken growth model despite years of lean startup and AB testing experiments.
ADVICE

Name Problems to Guide Solutions

  • Always articulate problems clearly before jumping to solutions.
  • Naming the problem unifies teams and guides toward effective solutions.
ADVICE

Listen Aligned to Goals

  • Focus your listening on goals defined by leadership to find meaningful problems.
  • Use a balanced scorecard to orient problem identification toward business priorities.
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