The Glossy Beauty Podcast
Estée Lauder VP Chloe Green-Vamos talks data, AI and reverse mentorship
Sep 5, 2024
Chloe Green-Vamos, the VP of global innovation strategy at Estée Lauder, leads the charge in merging data with beauty innovation. She shares insights on using AI to shape product offerings and how social listening informs trends. Green-Vamos discusses a unique reverse mentorship program that pairs executives with younger employees, fostering fresh perspectives on consumer behaviors. The conversation highlights the significance of understanding Gen-Z engagement and how these strategies are revolutionizing the brand's approach to market agility.
46:55
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The integration of AI and data analytics is transforming product development in the beauty industry, enabling brands to innovate faster and more efficiently.
- Estée Lauder's reverse mentorship program fosters collaboration between executives and younger staff, enhancing understanding of evolving consumer trends and preferences.
Deep dives
Innovative Data-Driven Strategies
The role of data in shaping innovation strategies is emphasized as critical within the beauty industry. Companies are leveraging vast amounts of consumer data across various channels to gain granular insights into market trends and consumer preferences. This data-driven approach enables brands to align their product offerings with the evolving expectations of consumers, reflecting a shift from traditional marketing to a more dynamic and responsive model. By connecting insights from diverse data sets, brands can develop precise strategies tailored to their target audiences.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
