The Glossy Beauty Podcast cover image

Estée Lauder VP Chloe Green-Vamos talks data, AI and reverse mentorship

The Glossy Beauty Podcast

CHAPTER

Innovative Trend Sensing and Reverse Mentorship in Beauty

This chapter explores Estée Lauder's innovative strategies in identifying the latte makeup trend using advanced AI tools and consumer analysis. It also highlights the practice of reverse mentorship, where younger employees guide executives to enhance creativity and engage with contemporary consumer dynamics.

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