The Glossy Beauty Podcast cover image

Estée Lauder VP Chloe Green-Vamos talks data, AI and reverse mentorship

The Glossy Beauty Podcast

CHAPTER

Navigating Trends in Beauty Innovation

This chapter explores the rapid evolution of product development trends in the beauty industry, focusing on the importance of data, AI, and reformulation strategies. It highlights the significant shift towards medical aesthetics and the consumer demand for luxurious self-care products, as well as changes in fragrance preferences post-COVID-19. The discussion emphasizes the necessity for brands to adapt to emerging trends while maintaining agility and authenticity in their consumer engagement.

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