317 I Building a Real Business vs. Building a Following I The Obvious Choice Podcast

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Feb 10, 2025

Discover the pivotal $10,000 decision that transformed a career, and explore insights from a new book launch. The discussion navigates the shift in podcasting from authentic content to monetization, emphasizing quality over metrics. Delve into the evolution of business practices in the digital age, where understanding your audience is key. Learn about the challenges of publishing and the importance of authenticity in storytelling, as well as the struggle between social media popularity and meaningful connections in the fitness industry.

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ANECDOTE

The $10,000 Decision

Jonathan Goodman almost published "Ignite the Fire" as an ebook for a $10,000 deal.
He chose traditional publishing instead, a decision he believes shaped his long-term career.

insights

INSIGHT

Skill Development Through Traditional Publishing

Ren Jones believes a short-term ebook approach would've hindered Goodman's development as an author.
Traditional publishing's process better prepared him for later opportunities like "The Obvious Choice."

insights

INSIGHT

Tapping into Frustration

Goodman wasn't the first to recognize these concepts, but he articulated them publicly.
"Obvious Choice" taps into a growing frustration with ineffective social media strategies.

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Navigating the Publishing Journey

01:58 • 12min

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Navigating the New Fitness Landscape

14:15 • 15min

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Navigating the Shift from Production to Perception in Business

29:23 • 2min

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Navigating Business Success in the Digital Age

31:03 • 8min

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The Psychology of Creative Engagement

38:50 • 18min

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The Shift in Podcasting: From Quality Content to Monetization

In 'Eat Stop Eat,' Brad Pilon presents a comprehensive guide to intermittent fasting, specifically the Eat Stop Eat method. This method involves fasting for 24 hours once or twice a week, while eating normally on the other days. The book discusses the scientific basis of fasting, its benefits for weight loss and overall health, and provides practical advice on how to incorporate this fasting regimen into daily life.

Obvious Challenge

Jon Goodman

How to Win Friends and Influence People

Dale Carnegie

First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations.

Ignite the Fire

The Secrets to Building a Successful Personal Training Career

Jonathan Goodman

The Obvious Choice

Timeless Lessons on Success, Profit, and Finding Your Way

Jonathan Goodman

Think and Grow Rich

Napoleon Hill

Published in 1937, 'Think and Grow Rich' is a seminal work in the self-help genre. The book is the result of over twenty years of research by Napoleon Hill, who studied the habits and achievements of more than 500 successful individuals, including Andrew Carnegie, Thomas Edison, and Henry Ford. Hill distills their wisdom into thirteen principles that, when practiced with persistence and faith, can transform dreams into reality. These principles include the power of desire, faith, specialized knowledge, organized planning, and the role of the subconscious mind. The book emphasizes the importance of maintaining a positive mental attitude, setting clear and specific goals, and taking consistent action to achieve success. It also explores the concept of the 'Master Mind' alliance and the need to overcome fears and doubts to achieve one's objectives.

Elantris

Brandon Sanderson

Elantris is Brandon Sanderson's debut novel, set in the world of Arelon and Teod. The story follows Prince Raoden, who is transformed into an Elantrian by the mysterious curse known as the Shaod. Elantrians, once godlike beings with magical abilities, are now cursed to live in a state of perpetual pain and decay within the city of Elantris. Raoden, along with Princess Sarene of Teod, who arrives in Arelon for a marriage of state, works to uncover the secrets of Elantris and restore its magic. The novel also involves Gyorn Hrathen, a high-ranking priest of the Derethi religion, who seeks to convert Arelon to his faith. The story explores themes of redemption, power, and the struggle against oppressive forces, culminating in a dramatic resolution that restores the city's magic and saves the kingdoms from destruction.

In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice."

From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable business in today's digital age.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)

My co-hosts:

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

X: https://x.com/itscoachgoodman

LinkedIn: https://www.linkedin.com/in/jon-goodman/

Timestamps

0:00 Episode Introduction

2:47 Jonathan has to pause for his son Jaden bringing lunch

3:30 Story about Ignite the Fire and early publishing decision

14:04 Modern social media marketing

22:25 Gym sales conversion rates discussion

26:23 Social media influencers vs thought leaders discussion

34:00 Balancing short-term vs long-term projects

45:04 Book launch results and reception

51:52 Lessons learned from book launch

59:47 Final thoughts on being self-reliant

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