The Obvious Choice
317 I Building a Real Business vs. Building a Following I The Obvious Choice Podcast
Feb 10, 2025
Discover the pivotal $10,000 decision that transformed a career, and explore insights from a new book launch. The discussion navigates the shift in podcasting from authentic content to monetization, emphasizing quality over metrics. Delve into the evolution of business practices in the digital age, where understanding your audience is key. Learn about the challenges of publishing and the importance of authenticity in storytelling, as well as the struggle between social media popularity and meaningful connections in the fitness industry.
59:09
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Quick takeaways
- The pivotal $10,000 decision highlights the long-term benefits of physical book sales over the immediate gains of eBook publishing.
- Building genuine relationships is essential in book marketing, as personal connections often outweigh social media metrics in driving real business success.
Deep dives
The Launch of 'The Obvious Choice'
The podcast delves into the recent release of the book 'The Obvious Choice,' highlighting the excitement surrounding its availability in various formats. The speaker expresses uncertainty regarding initial sales figures, emphasizing the opaque nature of book sales and interactions with the publisher. Despite lacking concrete numbers, feedback from the publisher suggests that rankings are promising, leading to a mixed sense of anticipation and confusion. The speaker is keen to share experiences regarding the launch process and the significance of the book in reflecting years of effort and growth.
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