The Skinny Confidential Him & Her Podcast

Allison Statter On Building A Powerhouse Brand, Advice For Success In The Creative Industry, & How To Stand Out In Any Field

Mar 27, 2025

Allison Statter, Founder and CEO of Blended Strategy Group, shares her journey as a powerhouse entrepreneur in branding and marketing. She delves into the art of blending storytelling with strategy to attract top names in entertainment. The discussion covers the evolution of influencer marketing, the delicate balance between personal brand and privacy, and her experiences navigating the challenges of entrepreneurship. From launching her fragrance XOa to advocating for women in business, Allison offers valuable insights for anyone looking to stand out and succeed.

01:24:07

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Allison Statter

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Quick takeaways

Allison Statter emphasizes the importance of authenticity and integrity in branding while successfully connecting clients with opportunities in the entertainment industry.

Her strategic approach to problem-solving and tailored client solutions showcases the value of personalized service in a competitive market.

Alison's commitment to community support and resilience during crises highlights the significance of collaboration and adaptability in business growth.

Deep dives

The Journey of a Branding Expert

Alison Azoff-Statter describes her career transition from working as a makeup artist to becoming a powerhouse entrepreneur and branding expert. After a significant stint helping her father in the entertainment industry, she recognized her passion for branding and marketing, which led her to establish Blended Strategy Group. This agency specializes in connecting brands and talent in meaningful ways, emphasizing authenticity and integrity in business practices. Her multifaceted career path highlights the dynamic nature of entrepreneurship and the importance of adaptability in a fast-paced market.

Intro

4min

Navigating Creativity and Client Relationships

23min

Navigating Expectations and the Secret to Fresh Breath

2min

Wellness Partners and Entrepreneurial Journeys

9min

Navigating the Influencer Marketing Landscape

22min

Innovative Branding for Kids and Personal Care Essentials

4min

Navigating Work and Personal Life as a Power Couple

2min

Balancing Life: Family, Business, and Personal Growth

18min

#822: Join us as we sit down with Allison Statter – prominent businesswoman & entrepreneur, best known as the founder & CEO of Blended Strategy Group. As a leading marketing and branding agency specializing in celebrity partnerships, influencer marketing, & strategic brand growth – Allison has leveraged her expertise among the most well-known brands & celebrities. In this episode, Allison gets real about blending storytelling with strategic insights, her unique approach & qualities which attract the biggest names in the entertainment industry, knowing when to pivot a strategy, personal lessons from entrepreneurship, the importance of building a personal brand, & career milestones – including the launch of XOa.

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This episode is brought to you by The Skinny Confidential

Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn’s favorite products mentioned on their latest episodes.

Visit blendedstrategy.com to learn more about Blended Strategy Group.

Visit houseofxoa.com to purchase Allison’s perfume XOa and use code skinny10 for 10% off.

This episode is sponsored by The Skinny Confidential

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The Skinny Confidential Him & Her Podcast

Allison Statter On Building A Powerhouse Brand, Advice For Success In The Creative Industry, & How To Stand Out In Any Field

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Journey of a Branding Expert

The Art of Problem Solving

Building a Brand with Integrity

Navigating Challenges in Business

Vision for Future Growth

Remember Everything You Learn from Podcasts