The Skinny Confidential Him & Her Show Allison Statter On Building A Powerhouse Brand, Advice For Success In The Creative Industry, & How To Stand Out In Any Field
Mar 27, 2025
Allison Statter, Founder and CEO of Blended Strategy Group, shares her journey as a powerhouse entrepreneur in branding and marketing. She delves into the art of blending storytelling with strategy to attract top names in entertainment. The discussion covers the evolution of influencer marketing, the delicate balance between personal brand and privacy, and her experiences navigating the challenges of entrepreneurship. From launching her fragrance XOa to advocating for women in business, Allison offers valuable insights for anyone looking to stand out and succeed.
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Networking Advice
- Build genuine relationships over time, as networking is crucial.
- Don't be afraid to reach out to people directly and offer value.
Prince Encounter
- As a child, Allison Statter was exposed to many famous people through her father's work.
- However, she only remembers being starstruck once, when Prince visited her parents' house.
FireAid's Origins
- Allison's parents started FireAid, a benefit concert for California fire victims, leveraging music's unifying power.
- Blended Strategy Group handled branding, marketing, and social media for the event.