The Skinny Confidential Him & Her Podcast cover image

Allison Statter On Building A Powerhouse Brand, Advice For Success In The Creative Industry, & How To Stand Out In Any Field

The Skinny Confidential Him & Her Podcast

CHAPTER

Navigating the Influencer Marketing Landscape

This chapter explores the evolution of influencer marketing and digital branding, shedding light on the challenges of educating clients about these new dynamics. It emphasizes the importance of talent recognition, problem-solving, and adaptability in the competitive PR landscape, while also discussing the pressures of maintaining a public persona. The conversation reflects on personal experiences and the shifting roles within marketing and public relations, advocating for a comprehensive approach to achieve success.

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