Allison Statter

Allison Statter, Founder and CEO of Blended Strategy Group, shares her journey as a powerhouse entrepreneur in branding and marketing. She delves into the art of blending storytelling with strategy to attract top names in entertainment. The discussion covers the evolution of influencer marketing, the delicate balance between personal brand and privacy, and her experiences navigating the challenges of entrepreneurship. From launching her fragrance XOa to advocating for women in business, Allison offers valuable insights for anyone looking to stand out and succeed.

Kim Kardashian West and Allison Statter discuss their friendship, their new KKW Beauty collection, early memories, secret pager codes, balancing work and motherhood, fascination with Marilyn Monroe and Princess Diana, beauty tips, friendship advice, and deep thoughts on Crocs, Madonna, and the best MAC lip pencil.